respondology mark

Racist Emojis Are the Latest Test for Facebook, Twitter Moderators


Racism persists in soccer as Black players face online abuse, echoing historic incidents. Emojis and derogatory imagery on social media target players, highlighting the failure of the platforms to effectively combat hate speech.

In a soccer game in Liverpool’s Goodison Park in 1988, player John Barnes stepped away from his position and used the back of his heel to kick away a banana that had been thrown toward him. Captured in an iconic photo, the moment encapsulated the racial abuse that Black soccer players then faced in the U.K.

More than 30 years later, the medium has changed, yet the racism persists: After England lost to Italy this July in the final of the UEFA European Championship, Black players for the British side faced an onslaught of bananas. Instead of physical fruit, these were emojis slung at their social media profiles, along with monkeys and other imagery. “The impact was as deep and as meaningful as when it was actual bananas,” says Simone Pound, director of equality, diversity, and inclusion for the U.K.’s Professional Footballers’ Association.

Facebook Inc. and Twitter Inc. faced wide criticism for taking too long to screen out the wave of racist abuse during this summer’s European championship. The moment highlighted a long-standing issue: Despite spending years developing algorithms to analyze harmful language, social media companies often don’t have effective strategies for stopping the spread of hate speech, misinformation, and other problematic content on their platforms.

Ready the full story on

Latest articles

Discover the alarming reality of toxicity in NFL social media comments - our report exposes the most affected teams.
Learn how Respondology helped a leading athletic apparel company use comment moderation to ensure its social media presence was aligned with its brand values.
Learn why social media comment moderation is important for brands and about the symbiotic relationship between technology and human intelligence to safeguard users and brand reputation.

Subscribe to our newsletter to get content (that is actually useful) delivered to your inbox.