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Category: Insights & Analytics

Black Friday retail comment trends

Black Friday changes more than sales. See what retail data reveals about customer conversations, moderation, and purchase intent.

Your Black Friday plan needs a conversation plan

What can social comments tell you about your customers? Learn the five signals hiding in your comment section.

Your Summer Reading List: Five Things Your Comment Section Is Trying to Tell You

What can social comments tell you about your customers? Learn the five signals hiding in your comment section.

Social Media Got Louder. It Didn’t Get More Social.

AI has made creating content easier than ever, but attention has never been harder to earn. In this conversation with Slate’s Head of Marketing, Christina Le, we explore why community, not content volume, i s becoming the true competitive advantage, why 94% of customer questions go unanswered, and how the smartest brands are using AI to spend more time being human.
Social Media Week 2026

The Comment Section Had Its Moment at Adweek Social Media Week 2026

Respondology recaps Adweek Social Media Week 2026, where comments, community, and AI-powered engagement dominated the conversation.
AI-Powered Social Engagement

Introducing Respond: From 97% of Comments Unanswered to 175% More Replies with AI-Powered Engagement

Respondology launches Respond: AI-powered agents that engage your social audiences in your brand voice, at scale. See how it works.
Comment Moderation for Fashion Brands

Comment Moderation for Fashion Brands: Protecting Your Brand and Boosting Ad Performance

Fashion brands face unique social media risks. Here's how proactive comment moderation protects brand safety and improves ROAS on paid campaigns.
Brand-Safety-Content-Moderation-The-Tightrope

The Tightrope: How to Moderate Comments Without Killing Culture (or Reach)

Learn how smart content moderation protects brand safety, sharpens analytics, and keeps the comment section authentic and engaging.
Social Media Listening: The Culture-Maker's Kit

The Culture-Maker’s Social Listening Kit: How Top Brands Turn Comments into Strategy

Turn comment lore into strategy and content. A practical social media listening kit for marketers to protect brand reputation and create culture-led campaigns.
Social Media Monitoring for Conversation

Your Social Media Monitoring Tool Is Missing the Majority of the Conversation—Here’s Where It Lives

Traditional social media monitoring tools miss the real story. Learn why the best insights, and the most valuable data, live in your comment sections.