Social Media Comment Moderation for Consumer Brands

Consumer Brands

Secure, immediate brand protection

Respondology is social media comment moderation software that hides brand-damaging, spam, and toxic comments in less than a second.

Spend less time moderating and more time connecting on your paid and organic social media channels.

Leading brands and marketing agencies trust their social presence (and sanity) to Respondology

Brand protection ensured

Smart moderation for brand integrity

Protect your brand’s reputation instead of putting it at risk on social media. Our smart moderation keeps your social space respectful, engaging, and aligned with your brand values and voice.

47%

associate toxic social comments with your brand

Align influencers with your brand

Increase influencer impact

Safeguard the integrity of your collaborations. Our software automatically filters out negative or harmful comments on influencer posts, maintaining a healthy environment for brand-influencer partnerships to thrive.

37%

more abusive comments when influencers post vs. brand-owned content

Efficient workflow, time saved

Streamline moderation, maximize time

No more switching between platforms, tools, and applications to moderate social media comments across your brands. Our software gives you a single view across all of your handles, making it easy to know what comments have been analyzed, hidden, or posted, saving you and your teams valuable time.

30+hs

Respondology saves 30+ hours per week of staff time

“Respondology has saved us time and resources by moderating our social media pages for spam, bots and inappropriate comments – and greatly helps to protect our brand in social.”

Global Marketing Director, GoPro

Protecting Hundreds of Brands and Billions of Followers

Our clients agree that Moderate is essential to their brand health and reputation on social media.

98%

Of abuse, spam and bot comments automatically hidden.

1B+

Followers protected.

300M+

Comments reviewed.

30+

Hours of team time saved weekly on manual moderation.

$750M+

Ad spend protected.

Case Study

Leading Athletic Apparel Company Protects Revenue & Enhances Online Safety with Comment Moderation

Learn how Respondology helped this consumer brand protect their social media accounts from illegal resellers, trolls promoting body shaming and bigotry, and sexualized comments on posts featuring child models.

Complete paid, organic, and influencer coverage

Instagram

Facebook

TikTok

YouTube

Threads

FAQs

How quickly does moderation occur?

Speed is essential for moderation as the longer a brand-damaging or hateful comment is visible the more damage it does. Our technology typically takes under one second to moderate a comment. If required, our team of humans typically makes a moderation decision in under thirty seconds.

Will this work with my existing social media management solution? Is this better for moderation?

Yes! Platforms like Hootsuite, Sprinklr, SproutSocial, and others provide important services that work well in conjunction with ours but only go so far with moderation. These solutions often require significant setup and maintenance of complicated workflows, or they require your team to be constantly moderating with them which isn’t scalable. Our solution sits right on top of social media management platforms, completely taking over the burden of moderation and freeing up your team to perform their other important work.

Will this work on my Influencer/Creator marketing campaigns?

Yes! Our platform can moderate both organic (creator posting on their account on your brand’s behalf) and paid (your ad account promoting a creator’s branded content) influencer/creator marketing campaigns across Facebook, Instagram, and TikTok.

Which languages do you support?

Our generative AI supports over 100 languages to ensure you’ve got complete coverage (including Morse Code and Klingon!)

What type and level of access do you need to my social media assets?

We utilize each social media platform’s official access & authorization flows (like Meta’s Business Suite & TikTok’s Business Center) to acquire the minimal amount of access to your social media assets our platform requires to power moderation. We do not need sensitive information like your logins and passwords.

How quickly can I get set up and start moderating?

Setup is simple and easy. Within a single thirty-minute onboarding session with one of our Account Managers, we can acquire access to your social media assets and configure your moderation to start protecting your brand within hours.

Should I worry about censorship?

Hiding brand-damaging, toxic, racist, or harmful comments on social media isn’t censorship but a practice of upholding community standards and protecting brand image. We believe it is a social media account owner’s right to enforce their community standards on their owned digital spaces just like they would in their physical spaces like a storefront or stadium. Audiences are free to post their opinions on their own social media presence but must defer to your standards if they post on yours.

Will I have access to account support?

Yes! An Account Manager will be assigned to you to get you up and running on our platform. Once live, your Account Manager will also continue to audit your moderation including making adjustments to ensure your moderation keeps up with the speed of social.

Are you SOC 2 Compliant?

Yes, Respondology is SOC 2 compliant. We have received our SOC 2 Type II certification, demonstrating our commitment to security and data privacy. Our comprehensive security policies and practices are designed to ensure the security, confidentiality, availability, privacy, and processing integrity of our clients’ data. For more detailed information about our data protection measures and to request a copy of our SOC 2 audit report, please visit our Security & Data Privacy page or contact us directly.

Turn talk into action

Schedule a demo with us today for immediate comment moderation and intelligence.