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Category: Community Engagement

The question is in your comments. The answer is in your return policies.

6M comments arrive as questions every month. Answers already exist in your brand knowledge. See how Respond’s Expert Agent puts them to work.

Your next CRM contact may already be in the comments

Fans share valuable signals in social comments. See how sports teams can understand them at scale, engage more fans, and connect social to CRM.

Who owns the comments on a creator post?

As creator programs grow, comment visibility becomes harder to maintain. Learn how brands scale creator conversations with confidence.

Black Friday retail comment trends

Black Friday changes more than sales. See what retail data reveals about customer conversations, moderation, and purchase intent.

When one influencer becomes 50: The creator comment visibility problem

As creator programs grow, comment visibility becomes harder to maintain. Learn how brands scale creator conversations with confidence.

Your Black Friday plan needs a conversation plan

What can social comments tell you about your customers? Learn the five signals hiding in your comment section.

What the best social teams know about building community

The best community-building doesn't stay on the screen. We sat down with Grace Tully and Jo Pham of The Social Party to unpack why in-person moments have become the new currency of influence, how to measure "the vibe" for leadership, and why your comment section might be the most valuable real estate you own.

Your Summer Reading List: Five Things Your Comment Section Is Trying to Tell You

What can social comments tell you about your customers? Learn the five signals hiding in your comment section.

The Cast of Every Brand’s Comment Section, Ranked

Every social comment section has recurring characters: the eager buyer, the loyal fan, the troll, the spam bot, and everyone in between. This lighthearted ranking explores the personalities community managers encounter every day, and what each one reveals about building a healthier, more engaged online community.
Pride Month Content Strategy

Pride Month Content Is Planned. Is Your Comment Section Ready?

Anti-LGBTQ+ comments rose 61% during Pride Month 2025. What the data says about brand safety, community signal, and showing up with intention.