Respondology introduces "Moderate" for ads, a platform management tool designed for paid social advertising, addressing the need to manage negative reactions and spam comments effectively.
A certain chicken sandwich touched off the Great Twitter War of 2019 over the summer. Pair that energy with the criticism that some influencers can garner by posting sponsored content—or sponcon—to their social feeds, and it’s not difficult to understand why brands would want those negative reactions or spam comments removed from their paid advertisements. That’s the idea behind Moderate by Respondology, a platform management tool created by Colorado-based brand safety firm Respondology. The Moderate for paid ads is the next iteration for the platform, specifically designed for paid social advertising. Read the full article on adweek.com.
