ABOUT US
We believe in technology for good
We’re a group of digital veterans across industries who decided it was time to do something about the comment sections on social media.
From hiding the hate and damage produced by people hiding behind anonymity, to surfacing the valuable conversations happening in communities, we are on a mission to turn the chaos of comments into connection.
It started with Serena Williams
Our team, initially focused on advertising, was appalled by the barrage of racist and sexist comments towards Serena Williams on one of her posts during the 2019 U.S. Open. This was more than a wake-up call; it was our call to action. Recognizing a moral and business imperative, we leveraged our technology to tackle online toxicity.
It evolved into comment intelligence for brands
We know we can’t address every dark corner of social media at once, and we know that not all corners are dark. We decided to start with businesses that have a moderation problem who could invest in solving it. We realized surfacing the helpful and important things from comments was also valuable. Millions of comments later, we’re off to a good start.
It evolved into comment intelligence for brands
We know we can’t address every dark corner of social media at once, and we know that not all corners are dark. We decided to start with businesses that have a moderation problem who could invest in solving it. We realized surfacing the helpful and important things from comments was also valuable. Millions of comments later, we’re off to a good start.
Now, we’re on a mission to be the standard for brands when marketing in social media
Our Values
Join Us
Work for positive change with great people. We’re a small but mighty group who are dedicated to using technology for good and cleaning up social media.
Feature Us
We’re doing some cool things and want the world to know. If you’d like to feature us in your publication, let’s talk.