Managing social media can be a strange kind of lonely. You’re talking to thousands of people a day, and still, it’s often just you and (if you’re lucky) a small team behind the screen, with little space built in to connect with peers who actually get the job.

Maybe that’s the point: the best community-building doesn’t stay on the screen. It happens online and offline, in the feed and IRL – at events, in real conversations, in moments that never would’ve existed if someone hadn’t decided to bring people together in person.

Join Respondology and The Social Party for a conversation about what it really means to build community on social media today, and why the future of the job isn’t posting more. It’s creating and showing up for moments worth posting about.

Grace Tully and Jo Pham, founders of The Social Party, join to share their take, drawing on their experience managing social media and influencer marketing at major enterprise brands.

We’ll cover:

• Why real-world moments fuel digital connection, especially for digital-first brands
• How to get people to genuinely care about your brand
• The role of off-channel conversations in building loyalty
• Building influencer programs that feel authentic, not transactional
• Why collaboration, and getting in a room together, beats competition in this industry