Don’t just reply, Respond.
Your comments, engaged. In your brand voice, 24/7. Build community, capture demand, and scale engagement across paid and organic without your team living in the comments.
Respond
Social engagement at scale
The pressure for engagement is real
- Thousands of comments across Facebook, Instagram, and TikTok
- No unified view of what's been responded to versus missed
- Writing on-brand replies takes more time than your team has
- Tools built for publishing, not participation
Built for what happens after you post
- See which comments are worth engaging with, not just how many
- Reply in your brand voice, 24/7, across paid and organic
- Scale engagement without scaling effort
- Choose your level of control, from review-and-approve to fully automated
97% of comments go unanswered.
Every missed reply means a fan ignored, a question unanswered, or a sale lost. Respond doesn’t just clear the queue faster. It turns comment sections into community-building and revenue-driving conversations.
Comparison
What makes Respond different
Other Tools
Product philosophy
Purpose-built for participation, not an add-on sub-feature inside a complex social suite.
SMM platforms (Sprout, Hootsuite, Sprinklr) were built for scheduling, not conversation.
Agent intelligence
Specialized agents for community building, purchase intent, feedback, and support.
Generic automated replies that don’t account for conversation type or context.
Brand voice
AI learns from your actual past responses. Sounds like your team.
One-size-fits-all tone that doesn’t capture your brand voice.
Transparency and control
Fully configurable: set rules, voices, and agent behaviors, and see skip reasons.
Black-box automation with no visibility into what the AI decides or why.
Safety foundation
Built on market-leading moderation, so only brand-safe comments get responses.
Risk of replying to spam, bots, or unsafe comments.
Product philosophy
Purpose-built for participation, not an add-on sub-feature inside a complex social suite.
Other tools
SMM platforms (Sprout, Hootsuite, Sprinklr) were built for scheduling, not conversation.
Agent intelligence
Specialized agents for community building, purchase intent, feedback, and support.
Other tools
Generic automated replies that don’t account for conversation type or context.
Brand voice
AI learns from your actual past responses. Sounds like your team.
Other tools
One-size-fits-all tone that doesn’t capture your brand voice.
Transparency and control
Fully configurable: set rules, voices, and agent behaviors, and see skip reasons.
Other tools
Black-box automation with no visibility into what the AI decides or why.
Safety foundation
Built on market-leading moderation, so only brand-safe comments get responses.
Other tools
Risk of replying to spam, bots, or unsafe comments.
SMM platforms treat comments as tasks to manage. Respond treats them as conversations that turn commenters into community, fans, and customers.
Social Platforms
Don't leave your raving fans on read
When comments go unanswered, fans stop showing up. Purchase questions go cold. Revenue walks out the door.
One social media manager used Respond to hit 300K Instagram followers, cut daily comment management time in half, and saw a 175% increase in response rates.
TikTok
Works across Instagram, Facebook, and TikTok, for both paid and organic.
Case Study
From four hours of chaos to 300K followers and counting.
Skin Laundry
Skin Laundry’s social team spent up to 4 hours a day manually hunting down comments across platforms, with no visibility into paid ad conversations. Booking-intent questions were going unanswered for days. After implementing Respond, they cut daily comment management time in half, captured conversion-ready moments on paid ads in real time, and freed up the bandwidth to expand to TikTok and Threads, hitting 300K Instagram followers in the process.
+50%
+14.5
Improvement in visible sentiment
+175%
Response volume
How It Works
How to set up Respond
Step 1
Set up your brand voice
Connect your socials and let Respond analyze your past responses to generate your brand voice, or write your own voice statement and examples from scratch. Test it in the playground against real comments until every reply sounds exactly like you.
Step 2
Configure your agents
Choose from specialized agents built for different conversation types:
- Community Builder engages fans and celebrates brand love.
- Promoter turns purchase intent into revenue before it goes cold.
- Listener acknowledges feedback and de-escalates negative sentiment.
- Expert* answers product, policy, and real-time questions instantly, from return policies to live scores.
- Resolver* acknowledges support issues in your brand voice and guides customers to the right resolution path from the comments.
* Coming Soon
Step 3
Set your engagement rules
Decide exactly what your agent will respond to, and what it will skip. Set rules by conversation type, sentiment, topic, or platform. Control response length, emoji frequency, and response rate. See skip reasons so you know the AI is making good decisions.
Step 4
Choose your level of control
Start in Assist Mode: AI drafts responses, you review and approve before anything goes live. Switch to Automatic when you’re ready. AI responds automatically based on your rules, 24/7, always in the same inbox with full visibility.
Step 5
Measure your impact
See every comment, every response, and every outcome in one place. Track response rates, sentiment trends over time, and which posts and campaigns are driving the best conversations, not just the most comments.
Social Media Manager
Skin Laundry
“Respondology turned what was a four-hour daily grind into a strategic growth engine — giving us total visibility, reclaimed time and the ability to nurture over 300,000 followers without missing conversion opportunities.”
Trusted by Fortune 500 brands, agencies, and major sports leagues.
Let’s Chat
Turn high-value engagement into low-lift work. Schedule a demo to see Respond in action.
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FAQ’s
Have questions? We have answers.
Find answers to common questions about our platform, features, pricing, and more. Still have questions?
Contact us for personalized support.
What is Respond?
Respond is an AI-powered social engagement product that centralizes comments from paid and organic social into a unified inbox, categorizes them by opportunity type (community, purchase intent, feedback, questions, support), and uses specialized AI agents that reply in your brand voice, 24/7. Build community, capture demand, and free your team to do the work only they can.
How is Respond different from other engagement tools?
Most engagement tools are a sub-feature inside SMM platforms built for publishing, not participation. Respond is purpose-built for what happens after you post. Specialized agents handle different conversation types (Community Builder, Promoter, Listener, Expert, Resolver), so every reply is contextually appropriate, not just technically on-brand. And because AI learns from your actual past responses, replies sound like your team wrote them.
Why is responding to comments valuable?
97% of comments go unanswered. Every missed reply is a missed chance to build a relationship or capture a sale. 78% of consumers are more likely to purchase after a positive brand interaction on social. One in every 15 D2C comments show direct buying intent. Consistent engagement builds community, improves visible sentiment, and turns comment sections into a revenue channel.
Does Respond work on both organic and paid posts?
Yes. Respond works across paid and organic content on Facebook, Instagram, and TikTok, giving teams a unified view of every conversation regardless of where it started.
How do I make sure responses sound like my brand?
Respond learns from your actual past responses, not generic templates. The Brand Voice Configurator lets you test, refine, and iterate until every reply feels like you wrote it. You can create unlimited brand voices for different tones, audiences, campaigns, or clients.
Can I use Respond to reply to hidden comments?
Yes. You can configure each agent to surface hidden comments in your inbox, for example, a support complaint hidden for explicit language that still needs a response. We give you the visibility and the tools. You decide how to engage.
Will Respond reply to negative comments?
That depends on context, and the agents are built to know the difference. Before any response goes out, the system evaluates every comment for its true intent, not just surface tone. You also set the guardrails: define which sentiment levels and comment types get responses and which get passed over, with full visibility into every decision.
Do I have to give up control?
Not at all. Start in Assist Mode: every AI-suggested reply comes to your feed for review, revision, or rejection before anything goes live. Switch to Automatic when you’re confident. AI responds automatically based on your rules. You set what gets engaged, what gets skipped, and why. Full transparency, always.
Can Respond handle multiple brands or campaigns?
Yes. Create multiple brand voices and agents for different tones, audiences, or clients. Agencies and multi-brand teams can configure Respond for each client or campaign independently.
What if my audience speaks different languages?
Respond supports multilingual engagement and responds in the language of the comment. Global community building without global headcount.
Is moderation included?
Respond is built on Respondology’s market-leading moderation foundation, so only relevant, brand-safe comments receive responses. Moderate is required to use Respond.
What kind of reporting is available?
Respond includes a reporting dashboard with engagement levels, response rates, sentiment trends over time, top-performing posts, and campaign-level performance. Track response-back engagement to see when your replies start conversations, not just close them.
How much is Respond?
Respond starts at $1,500. Please see our pricing page for more information.
Can I trial Respond?
Contact us and we’ll walk you through your options.
