BOULDER, Colo. — August 7, 2026 — Online abuse has become an occupational hazard for professional athletes. Respondology, the AI platform for social comments, is teaming up with Feyenoord Rotterdam to change that, announcing that the Dutch club has adopted Respondology’s technology to protect its players, coaches, staff, and the experience of fans across social media.
The rollout covers Feyenoord’s Facebook, Instagram, TikTok, YouTube and LinkedIn accounts, where Respondology now screens incoming comments in real time, proactively hiding hate speech, harassment, and toxicity before they reach public view.
As one of Dutch football’s biggest clubs, Feyenoord generates a high volume of fan engagement across its social channels, engagement that also carries exposure to abusive and harmful comments directed at players, staff, and others.
The risk is well-documented across European football. According to Respondology’s data from reviewing more than 500M social comments, abuse directed at clubs has increased 240% year over year.
By proactively hiding abusive content and illegal scams in real time, the Respondology platform creates a safer and healthier online community for genuine fan engagement.
“Unfortunately, hateful reactions on social media are becoming increasingly common, both in sport and beyond. Feyenoord has also been confronted with this issue. From now on, expressions of hate, racism, discrimination, intimidation and threats on Feyenoord’s online channels will be filtered out using Respondology’s technology.
The fact that such comments will no longer be visible does not mean that there is no longer room for supporters to express criticism or emotion on Feyenoord’s online platforms. However, a clear line is drawn when it comes to online hate. Differences of opinion are part of football, but respect for one another must always come first,” said a Feyenoord spokesperson.
Inside the technology
Respondology is the AI platform for social comments that helps clubs protect their communities, learn in real-time fan and industry conversations and engage the fan base. Respondology’s Moderate product within the platform removes online abuse in real time by automatically hiding harmful comments before they fuel negativity or trigger pile-ons.
Already trusted by major global brands and sporting leagues, spanning Premier League clubs such as Arsenal and Tottenham, NASCAR, Olympics, NBA and NFL teams, Respondology supports sports communities by hiding hate, harassment, discrimination, and spam on platforms such as Instagram, Facebook, Instagram, TikTok, Threads, LinkedIn, and YouTube.
Automatic Removal of Harmful Content: 30k keyphrases and emoji detection helps remove the most severe, universally harmful language that requires no additional context. This keeps the most damaging forms of hate and abuse out of public view.
AI-Powered Detection and Protection: Sophisticated Generative AI comprehends the image and text context of the post and surrounding comments to hide nuanced comments containing abuse, scams and/or bots. The GenAI is highly customizable and learns every second, every comment.
100+ Languages and Culture Adaptation: The system operates in over 100 languages and understands localized cultural references.
Time Saved for Social Teams: Respondology’s system is AI technology doing the work, empowering and freeing up social teams to focus on content and creativity.
About Respondology
Respondology is the AI platform for social comments that modernizes how social marketers moderate, listen to, and respond to comments at scale. The world’s top brands rely on Respondology to transform comment sections into community, commerce, and competitive intelligence. Fast to deploy and easy to use, our customers engage with over 2 billion collective followers every month.
Learn more at respondology.com.
About Feyenoord Rotterdam
Founded in Rotterdam in 1908, Feyenoord is one of the largest and most successful football clubs in the Netherlands. The club has won sixteen Dutch league titles, most recently in the 2022–23 season, as well as numerous domestic and international honours.
Feyenoord became the first Dutch club to win the European Cup, now known as the UEFA Champions League, in 1970. The club also secured the most recent major European trophy won by a Dutch side, lifting the UEFA Cup, now the UEFA Europa League, at its home stadium De Kuip in 2002.
Many internationally renowned players have worn Feyenoord’s iconic red-and-white colours, including Robin van Persie, Giovanni van Bronckhorst and Dirk Kuyt. Deeply rooted in Rotterdam and supported by millions of fans in the Netherlands and around the world, Feyenoord plays an important role both on and off the pitch through a wide range of community and social initiatives.
