Brands Can Remove Negative Comments on Paid Social Posts With This New Tool
A certain chicken sandwich touched off the Great Twitter War of 2019 over the summer. Pair that energy with the criticism that some influencers can garner by posting sponsored content—or sponcon—to their social feeds, and it’s not difficult to understand why brands would want those negative reactions or spam comments removed from their paid advertisements. That’s the idea behind The Mod, a platform management tool created by Colorado-based brand safety firm Respondology. The Ad Mod is the next iteration for the platform, specifically designed for paid social advertising. Read the full article on adweek.com.
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