respond with an offer that matches their need in real-time.
Respondology’s reply-based advertising platform scans the content of millions of social posts each day to identify and enable advertisers to reply with an offer or branding message.
automation + human review
Our AI technology uses keywords, phrases and emojis to identify public social posts relevant to our advertisers. We then have U.S. based human “Responders” review the posts to ensure the utmost in relevancy and brand safety. All text responses are customized to various keywords and pre-approved to reply only in the desired brand voice.
- Keywords, phrases & sentiment
- Detargeting negative keywords
- Geography: 25 mile radius any location
- Day part
- Day of week
the respondology advantage
- CPC performance media platform = ROI measurable
- The brand does not need to be mentioned
- 1:1 replies to an individual, in real time
- Every reply is human reviewed to ensure relevancy and brand safety
- Listens to all posts: not just a brand's followers
- Dedicated Account Manager (always)
brands already using reply-based advertising
clients we work with
At Respondology, we’ve found a way to help top national agencies and brands generate proven ROI. Campaigns produce a range click-thru-rate of 15-30%.