FREE REPORT
H1-2026 Social Media Comments Benchmark Report
How does your comment section stack up?
We analyzed 117 million comments across eight industries – sports, media, retail, tech, non-profit, agency, food & beverage, and health – to benchmark brand safety, community health, and engagement in H1 2026. See exactly where your brand stands against the rest of the field.
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The Business Case for Comments
%
of all comments were hidden for spam, toxicity, or abuse in H1 2026
of hidden comments are spam — the single largest category
%
%
of purchase-intent comments go unanswered by brands
What You'll Find Inside
Brand Safety Benchmarks
Hide rates by industry and platform, why paid social carries more risk than organic, and what that toxicity gap is costing your ROAS.
Engagement Benchmarks
The response gap, by the numbers: who’s closing it, who’s leaving revenue on the table, and how long it really takes brands to reply.
Community Health Benchmarks
Total vs. visible sentiment across eight industries, plus the four behavioral signals that separate a thriving community from noise.
Your H2 Social Engagement Playbook
Three steps to systemize brand protection, close the response gap, and mine your comments for customer insight.
Your social suite runs what you post.
We manage what happens next.
Get the full Benchmarks Report
Turn talk into action.
Schedule a demo with us today for immediate comment moderation, intelligence, and engagement, at scale.