Great content earns attention; what happens in the comments after determines whether that attention means something for your brand…and your bottom line. This webinar pairs Slate’s expertise on social content that drives engagement with Respondology’s engagement date from 500M comments, walking through real brand examples and a framework for connecting your social content strategy to your engagement strategy.

What we covered: 

• Putting “social” back in social media: why the industry has over-indexed on media and under-indexed on the actual social part, backed by data from Respondology, and what to do about it. 
• Why engagement is core to brand building, and the types of content that actually spark conversation. What we learned and what’s changed this year.
• If and when brands should jump into the comments of trending conversations across social media. 
• Why social is a team sport, not a solo job, and how to build the most effective team.