Category: Respondology Labs

Sixty‑seven percent of social comments and 71 % of ad replies arrive after 5 p.m., leaving brands exposed while teams are offline. Use our data‑driven playbook to combine AI speed with human judgment and keep crises from brewing overnight.

Summer 2024 packed 33 million comments—one‑quarter of the year’s total—thanks to Pride, big sports finals, and online debates. Use our data‑backed checklist to keep spam and toxicity from derailing your brand when volume spikes again this summer.

We analyzed 118 million comments from 2024 and discovered Sunday is the busiest day, July 15 was moderation’s Super Bowl, and automated tools saved brands 223,000 hours—proof that real‑time comment moderation is now mission‑critical.

Anti-LGBTQ+ hate spikes during Pride. Brands showing up in June need more than rainbows—they need a real plan to protect their campaign.