respondology mark

Top Subscription Fashion Brand Combats Product Bashing and Body Shaming with Comment Moderation

Body shaming and product bashing threaten brand reputation

Each season, this subscription fashion brand delivers a personalized box of the latest on-trend items to customers across the United States, Canada, and the United Kingdom. While their fans love to share unboxing videos and discuss their hauls online, the brand’s social media team struggled to contain problematic product and service bashing that was putting their revenue at risk, tarnishing their reputation, and shutting down genuine engagement on their social media pages.

Engagement with their social media posts was continually stifled by a proliferation of body-shaming comments and other harmful language targeting campaign models. When they weren’t manually caught and hidden, these comments affected the mental health and body image of the models and their audiences.

This brand is using Respondology’s comment management solution, powered by unique keyphrases and business rules, generative AI, and human moderators to rapidly hide these harmful comments. Now, the social media team can quickly moderate at the speed of social without compromising their brand’s values.

Before Respondology

This team was dealing with:

  • Product and service bashing.
  • Triggering and harmful body-shaming comments aimed at their models.
  • Rampant spam across their platforms, leaving their team struggling to keep up.

With Respondology

Once the team enlisted Respondology’s three layers of brand
protection, they found:

  • The near-immediate hiding of harmful and triggering comments before they could negatively affect their staff, models, or audience.
  • Seamless moderation of more than 3,000 comments per day using custom keywords unique to their brand.
  • More authentic and effective audience engagement without spam in the way.

%

0

of hidden comments are hidden outside of working hours

of the top 50 moderated keywords protect the brand from product/service bashing

%

0
0

comments hidden (and counting)

The Problem

Thousands of comments body shaming and product bashing threaten their community

Before partnering with Respondology, this fashion brand had ongoing concerns that their comment section was no longer a hospitable place for customers. Instead of being able to speak directly to the brand, customers and stakeholders were exposed to a minefield of toxic body shaming and fat-phobic comments. This was a consistent issue for the brand. Since their company strives to promote a healthy community, they knew they needed help.

At the same time, the brand’s social media marketing team was struggling to manually moderate frequent product and service bashing messages, which came in at all hours of the day. This category made up the majority of all hidden comments, and with up to 3,000 comments a day to search and hide, doing this manually was untenable.

The Solution

Custom keywords and phrases save their comment sections…and valuable hours of team time

Using Respondology’s software powered by three layers of brand protection – keyphrases and business rules, generative AI, and 1,000+ U.S.-based human moderators – the marketing team immediately regained control of their comment sections. They developed a unique set of custom keywords and phrases to target comments that were specifically misaligned with their brand values, quickly creating a safer and more authentic online community.

So far, 8,700 comments have been hidden out of more than 52,000 reviewed. Having this tool at their fingertips has saved them valuable hours and allowed their staff to focus their energy and skills on content and engagement. Plus, with body-shaming comments and product-bashing spam messages instantly hidden, it’s now so much easier for this brand’s fans to engage with them online.

Don’t just post. Protect. 

Experience the power of Respondology’s comment moderation software first-hand. 

Before Respondology

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With Respondology

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The Problem

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The Solution

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