CASE STUDIES
Skin Laundry’s social team was one person. Four hours a day, just trying to keep up with comments. Paid ad conversations weren’t even visible, an API issue with Meta Business Suite meant booking-intent questions on dark posts were going completely unnoticed.
After implementing Respond, everything changed. Comment management time dropped by 50%. Response volume increased 175%. Sentiment improved 14.5%. And the team had enough bandwidth to expand to TikTok and Threads – growing their Instagram following to 300K in the process.
This case study breaks down exactly how they got there.
Social Media Manager
Skin Laundry
+50%
Of responses handled automatically
+14.5
Improvement in visible sentiment
+175%
Response volume
Purchase intent, questions, community, feedback, support. Stop sorting through noise. Start acting on what counts.
Booking-intent comments captured in real time.
A customer asked about treatment pricing on a paid ad. Respond surfaced it immediately. The team replied. They booked within two days.
Every comment across every connected platform in one inbox, including paid ads and dark posts that used to disappear entirely.
AI that sounds like your team, not a bot.
Trained on Skin Laundry’s actual past responses, Respond handles ~50% of replies automatically, in the right voice, 24/7.
With routine replies handled, the team expanded to TikTok and Threads and grew Instagram to 300K followers.
Skin Laundry went from daily scramble to strategically managing a thriving, rapidly growing community. See what Respond can do for your team.