respondology mark

How a Leading Lingerie Brand Harnessed Comment Moderation to Shut Down Body Shaming and Hate

Body shaming, fat-phobic, hateful comments threaten everything the brand stands for

This leading lingerie company has hugely impacted the fashion world, advocating for greater inclusivity in underwear for every body. To help ensure their social media presence aligned with their messaging both online and offline, the company knew they needed to quickly shut down sexualized comments, body shaming, hate, and fat-phobic language as soon as it appeared on their paid and organic social posts. Unfortunately, their social media team couldn’t manually keep up since almost half of these comments came in outside working hours.

The social media team also had to tackle an onslaught of spam links offering counterfeit versions of their products. They knew hiding these frequent bot comments was the only way to ensure the integrity of their product and keep the confidence of their customers.

To uphold the core mission and values the company, founder, and fans believe in, this brand needed to hide toxic, hateful, fat-shaming, and spam comments. Using Respondology’s comment management software, powered by unique keyphrases and business rules, generative AI, and human moderators, they quickly hid spam and toxic comments and created a more supportive and positive online community for customers.

Before Respondology

The brand found:

  • Targeted sexualized and body-shaming comments were present in their comment section.
  • Authentic discourse with their audience was stifled by this ongoing toxicity.
  • Spam comments linked to both humans and bots frequently posted links to counterfeit goods.

With Respondology

By activating comment moderation powered by three layers of brand protection, this company:

  • Created a unique set of custom keywords and business phrases that allowed them to eliminate hate without stifling positive engagement.
  • Experienced the almost-instant hiding of toxic, hateful, and spam comments, even those without sensitive words or slurs.
  • Maintained brand values and encouraged more authentic engagement by keeping their comment sections free from hate.

%

0

of all comments hidden were based on brand-specific keywords and phrases

comments hidden
(and counting)

K

0

%

0

of all hidden comments were discovered and hidden outside of working hours

The Problem

Toxic comment overwhelm results in struggling positive engagement

This brand’s social media team was dealing with ongoing issues in their comment sections, specifically sexualized, lewd, and hateful remarks toward women and members of the LGBTQ+ community. With so much negativity, spam, and hate present, the team struggled to encourage positive engagement, despite receiving more than 10,000 comments daily.

They also didn’t know how to contain reseller and counterfeit links posted by spammers and bots, which reduced their revenue and jeopardized consumer trust.

Stopping this influx of spam and negative comments wasn’t easy, particularly when comments did not contain apparent slurs or hate speech and weren’t correlated with overall comment volume. However, removing these toxic, hateful comments was critical to ensure the brand could create a welcoming environment for fans within their online community.

The Solution

Social media team saves time while body shaming and hate are shut down

Since encouraging body positivity and size inclusivity was a priority for this brand, their first step after partnering with Respondology was creating a custom list of keywords and phrases to help them uphold these values. Soon, 70% of the more than 35,000 comments being hidden were identified using this brand-specific list. Additionally, the generative AI layer of Respondology’s protection has been able to learn from their list to further strengthen their protection.

Respondology’s three layers of protection have saved this social media team from having to moderate more than 202,000 comments, freeing them up to focus on positive customer engagement and deeper strategic planning. This has created a greater sense of freedom and positivity within their online communities where fans and customers can engage with ease.

Don’t just post. Protect. 

Experience the power of Respondology’s comment moderation software first-hand. 

Before Respondology

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With Respondology

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The Problem

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The Solution

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