This is a snapshot of one of many categories we analyze in our first-ever Comment Insights Report.
We won’t bury the lede: conversations happening in the comments are now the content that people remember. Comment moderation can’t be an afterthought if you want to be engaged with your community and in control of your brand. And, if you think you can pass off this critical responsibility to your seasonal intern or rely on the tools native to social media platforms (ahem…Meta won’t help you with any of that hate speech), think again.
After analyzing over 118 million comments across our platform, we found peak moments, patterns, and behaviors that shaped comment moderation in 2024—and, we’re here to help you figure out what to prepare for throughout the year.
Sunday Is the New Monday
Sunday Funday or Sunday Scaries? No matter your choice, it was the day of the week that had the highest comment volume and comments hidden.
- 379,000 – average number of comments made on Sundays
- 61,000 – average number of comments hidden on Sundays
Forget slow scroll Sundays. If you posted a meme, a product launch, or a promo over the weekend, your moderation team was working overtime.
Boss-level move: Schedule moderation coverage on Sundays. If you’re working with a team, plan accordingly. Even better, add moderation to your tech stack.
July 15: The Super Bowl of Moderation
One date made itself the trend: Monday, July 15. On this single day, we moderated over 18,800 posts—the highest volume of the year.
Why? A cascade of global events collided:
- Copa América Final: Messi scores, Argentina wins
- Israel-Gaza conflict escalates
- Trump survives assassination attempt
- Euro Final & Wimbledon Final just a day earlier
When news cycles peak, comment sections become the arena for public discourse—civil, angry, spammy, or all three.
Boss-level move: Big news days = big moderation days. Even if you’re not posting about these events, expect your comments to reflect them. Build escalation protocols around global events and be ready for your comment sections to light up.
Top Moderated Categories
These three dominated:
- Spam
- Custom Keyphrases (brand-defined moderation rules)
- Personal Attacks
If you manage a brand with a polarizing stance, a global reach, or a loyal following, expect all three to be relevant—often at once.
Boss-level move: Don’t rely solely on off-the-shelf filters. Customize your moderation rules based on brand risk, product type, and campaign tone.
Moderation Golden Hours
When are your comments most likely to explode?
- 12pm–2pm EST: Highest comment volume and moderation activity
- 8pm–9pm EST: End-of-day toxicity spikes begin
- 7pm–11pm weekdays: 10.8% more toxic than standard business hours
Yes, your audience is venting on your ad after logging off from work.
Boss-level move: Treat moderation like a newsroom: staff it when the heat rises (lean on technology to help), and don’t only rely on your 9-5 team or expect them to work all hours of the nights and weekends.
Longest Comments We Approved (and Rejected)
A few commenters really had time:
- Longest approved comment: 13,340 characters
- Longest rejected comment: 13,230 characters
Turns out, some people treat your brand’s comment section like their personal Substack.
Boss-level move: Long comments aren’t inherently bad—but they’re often where nuance and toxicity hide. Train your models (or teams) to catch the difference.
Time Saved with Automated Moderation
In 2024, our platform saved clients 223,000 hours of manual moderation. Here’s what that time translates to:
- Trips to Mars and back: 28 (obvs, that’s what marketers are doing instead)
- Walks around the globe: 39
- Watch every single episode of Friends: 3,714 times
- Plays of Bohemian Rhapsody: 3.3 million
- Human years recovered: 37.5 (For some of you, that means you could literally be born again.)
Boss-level move: Time saved here can be time reinvested in creativity, community-building, and strategy. Or, your team can listen to Bohemian Rhapsody 3.3 million times. Totally up to you. Just make sure your comments are moderated and your team isn’t buried by it.
5 questions to ask about your own moderation strategy
- Is my moderation strategy real-time or reactive? You need the former.
- Do I have a weekend and post-5pm moderation plan? You will need one.
- Are my filters customized to my brand voice? Generic won’t cut it.
- Can my team escalate high-risk content immediately? If not, build the process now.
- Am I tracking moderation ROI like ad spend? It’s just as measurable—and impactful.
The brands that win in 2025 will be the ones that treat moderation as an audience activation strategy, not an afterthought or commodity.
There’s more where this came from. Get the full Comment Insights Report below 👇.
Peak Comment Moments in 2024 and How to Build a Smart Strategy in 2025
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This is a snapshot of one of many categories we analyze in our first-ever Comment Insights Report.
We won’t bury the lede: conversations happening in the comments are now the content that people remember. Comment moderation can’t be an afterthought if you want to be engaged with your community and in control of your brand. And, if you think you can pass off this critical responsibility to your seasonal intern or rely on the tools native to social media platforms (ahem…Meta won’t help you with any of that hate speech), think again.
After analyzing over 118 million comments across our platform, we found peak moments, patterns, and behaviors that shaped comment moderation in 2024—and, we’re here to help you figure out what to prepare for throughout the year.
Sunday Is the New Monday
Sunday Funday or Sunday Scaries? No matter your choice, it was the day of the week that had the highest comment volume and comments hidden.
Forget slow scroll Sundays. If you posted a meme, a product launch, or a promo over the weekend, your moderation team was working overtime.
Boss-level move: Schedule moderation coverage on Sundays. If you’re working with a team, plan accordingly. Even better, add moderation to your tech stack.
July 15: The Super Bowl of Moderation
One date made itself the trend: Monday, July 15. On this single day, we moderated over 18,800 posts—the highest volume of the year.
Why? A cascade of global events collided:
When news cycles peak, comment sections become the arena for public discourse—civil, angry, spammy, or all three.
Boss-level move: Big news days = big moderation days. Even if you’re not posting about these events, expect your comments to reflect them. Build escalation protocols around global events and be ready for your comment sections to light up.
Top Moderated Categories
These three dominated:
If you manage a brand with a polarizing stance, a global reach, or a loyal following, expect all three to be relevant—often at once.
Boss-level move: Don’t rely solely on off-the-shelf filters. Customize your moderation rules based on brand risk, product type, and campaign tone.
Moderation Golden Hours
When are your comments most likely to explode?
Yes, your audience is venting on your ad after logging off from work.
Boss-level move: Treat moderation like a newsroom: staff it when the heat rises (lean on technology to help), and don’t only rely on your 9-5 team or expect them to work all hours of the nights and weekends.
Longest Comments We Approved (and Rejected)
A few commenters really had time:
Turns out, some people treat your brand’s comment section like their personal Substack.
Boss-level move: Long comments aren’t inherently bad—but they’re often where nuance and toxicity hide. Train your models (or teams) to catch the difference.
Time Saved with Automated Moderation
In 2024, our platform saved clients 223,000 hours of manual moderation. Here’s what that time translates to:
Boss-level move: Time saved here can be time reinvested in creativity, community-building, and strategy. Or, your team can listen to Bohemian Rhapsody 3.3 million times. Totally up to you. Just make sure your comments are moderated and your team isn’t buried by it.
5 questions to ask about your own moderation strategy
The brands that win in 2025 will be the ones that treat moderation as an audience activation strategy, not an afterthought or commodity.
There’s more where this came from. Get the full Comment Insights Report below 👇.
Get the 2025 Comment Insights Report
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