How to Keep Your Brand Safe in Real-Time on Social Media
In today’s digital age, social media is both a vital channel for brands to connect with customers and a potential minefield that requires vigilant moderation. With an expected $250 billion to be spent on social media marketing this year, this channel demands a strategic approach. Negative comments and toxic content can quickly spiral out of control, damaging your brand’s reputation and losing you customers.
Social media requires optimization and strategy like all other marketing channels, but it’s still acting like the Wild West. Imagine taking the time, budget, and energy to perfect an in-store experience only to have a customer come in shouting racist words, trying to sell counterfeit goods, or screaming obscenities about your products. Would you let them continue on or remove them? We have to hold our social media spaces to the same standard. When bots and hate-filled internet trolls immediately fill our comment sections with spam and toxicity, we must have a plan in place to stop it. It’s time to put an end to the comment section chaos and take back control.
While we can remove one bad actor from a physical space, combing through millions of comments manually is impossible. Comment moderation solutions that leverage rules-based automation alone help deal with comments at scale, but lack customization and risk missing too much nuance. Solutions that leverage traditional AI alone also suffer from the same shortcomings. What brands need is a powerful hybrid approach – one that combines the scale of generative AI with human discernment and customization.
This is what Respondology provides with its three layers of defense:
- Customizable Filtering Dashboard
- Generative AI
- Human Moderation
Together, they offer the most effective way to safeguard your brand’s reputation on social media.
