We analyzed 117M comments across hundreds of brands this year. The data tells a clear story: comment sections are getting more toxic on some platforms, safer on others, and brands are still leaving real revenue on the table by not responding fast enough, or at all.

In this session, you’ll get a first look at the data and what it means for your brand. 

You’ll learn: 

• How your comments stack up to community health, sentiment, and response rates in your industry.   

• What climbing hide rates on Meta and TikTok ads mean for your paid spend. 
• The hidden costs of unanswered comments and what to do about it. 
• How to separate signal from noise in your comment sections – across your own channels, influencer and creator content, and more.